A great call to action needs to express that you know you need help and your desire to get them involved. Start the dialog by providing the details of your current fund-raising.

This formula allows you to take an enormous amount of detail and weave it into a narrative that hooks the listener immediately with a human interest story about a customer and their problem, and starts an interesting discussion about solving it. The result has flow. Flow is key to telling a good story and is key to organizing your company’s information into a cohesive investment hypothesis. Of course this is not the only way to do it, but it’s a tried and true template that works well and has had proven success.